Target Audience Research

My target audience will fall into band E on the demographic table, which includes people such as unemployed people, students, pensioners and casual workers. Clearly the majority of my audience will be students and a small minority will be made up of casual workers because they are the type of people most likely to watch a film based around social realism. On top of that, my target audience will be part of the explorers group and/or the reformers group as they are individuals who "seek discovery" and are people who have some form of "social awareness".

Wordle on what films they like that fall under social realism:

As you can see from both the quantitative results, my target audience will mainly be targeted at teenagers that are both male and female. Although the chart shows there are more females that had answered the questionnaire it doesn't necessarily  mean that more girls will want to watch the film. The theme of my trailer would have to be based around racism as the majority of people had chosen out of the other topics. Looking  at the qualitative results, I created a wordle to show me what films people had enjoyed watching. The films Kidulthood and Adulthood appeared quite a few times in the answers and had shown up on the worlde as did This is England and American History X. This is a good way to find out if my trailer should be somewhat similar to these films mentioned which would have a bigger and better appeal to the audience.

My audience will fall into Band E if we take a look at the demographic table. Being aimed at people who are very similar to the character(s) in my products (Trailer, Film Poster and Magazine Cover), the majority of my  audience will most likely be students and/or casual workers. The fact that both groups of people earn little to no money means that the film will not be overly priced in theatres and cinemas.

The audience I am targeting fall into the explorers category due to the fact that they will be watching a film that isn't a Hollywood blockbuster, instead they are exploring the film that is made by an independent company and production company. Not just the fact that my audience are only choosing an indie production over a Hollywood blockbuster, if you take a closer look, the explorers category states "Younger demographic students" which already links into the demographic band my audience fall into it.