Website Analysis

Ill Manors Website

Homepage: The homepage for the Ill Manors website is a strong front page. It instantly creates an atmosphere and mood for the film, which makes the audience feel like they need to explore the website. The heading at the top of the page saying "ON BLU-RAY. DVD, DOWNLOAD AND ON-DEMAND NOW" is a good way to get the attention of the audience and let them know about the films latest release, so before the film was released in theatres the heading would have had the release date on it whereas now it is telling the audience that the film is out on other types of media platforms, using the advantage of media convergence.

Interactive Site: The whole website is an interactive playground, using the arrows on either side of the image on the website you can move from the homepage to the page that seems to be empty but when you hover over certain areas with the mouse you discover there are links on the page. One of the links I have shown on the screenshot is the social network link, after hovering over the small pictures of the Facebook and Twitter the choice to click on them comes on. This is a good way of using media convergence because it is linking the consumers between there social network site and the film which makes them use the social network sites for more than one of the areas that come under the Users and Gratifications website such as Diversion and Surveillance. 

Conventional Uses: Although this website is a little different from usual film websites that you may come across, it does use conventions that other film websites use. These conventions have been highlighted in a red box in the image on the left. The conventions I have highlighted are the tabs on the left hand side, which allow the audience to see clearly what they can view on the website, the easier to navigate the happier the audience are which helps build a wider fan base, I have also highlighted the title of the film as well as the poster in the background. The title is a key part of the website because it clarifies what the films name is, it is also like a brand identity which helps the audience recognise the film instantly. The poster is something a lot of film websites include on the website, it links into the brand identity of the film but this website have used a slightly incognito way of incorporating the poster into the website. The credit block is also an important part of film websites, typically the credit block appears at the bottom of the page and this website has followed the convention.